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The Baby Looney Tunes have endeared themselves to consumers worldwide. When it came time to launch a dedicated outreach effort to the fast-growing U.S. Hispanic market, Warner Bros. Consumer Products called on Idea Hall to build a memorable
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program. We got right to work, arranging a strategic partnership with one of the Hispanic community's most respected health authorities, Dra. Aliza Lifshitz. The co-branded partnership, with its tagline, "Salud con Alegria"(Happily Healthy), set out to provide Hispanic mothers with fun, engaging and educational ways to care for and nurture healthy babies. This included online video tips, games, quizzes and other interactive |
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resources in both English and Spanish. We then made the story of good health come to life through a bilingual book for mothers to share with their babies. Finally, we fostered a healthy connection by using Facebook and Twitter as platforms to help new and expecting moms connect and interact.
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The partnership kicked off in a big way, with a community celebration at L.A.'s Plaza Mexico, featuring dancers, mariachis, a book reading by Dra. Aliza and many more fun activities. In the end, we showed that the message of healthy babies translates across all languages. |
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The modern university setting is built on the dynamic exchange of ideas between students and faculty. Recognizing the importance of this interaction, the Chapman University College of Educational Studies (CES) wanted to take the conversation beyond the classroom and looked to Idea Hall to provide the medium. This vision was realized with the rollout of the ChapmanEducation.com microsite. This interactive hub leverages live Twitter and Facebook feeds to enable faculty to make timely announcements, comment on relevant news events and spur stimulating discussion among students. The site also serves as a recruiting tool, encouraging prospective students to join in on the conversation and request information on both undergraduate and graduate programs. According to Don Cardinal, Dean of the CES, "this new resource possesses substantial opportunities, enabling us to provide a more interactive learning environment, while providing measurable data by which to evaluate its effectiveness." |
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The growing influence of online and social media has changed how people get their news and information, but have your news releases made the leap? Idea Hall is here to help with the first-ever SMART News Release. Here's our formula: We combine our award-winning media relations expertise with our search engine optimization (SEO), online and social media capabilities to create a new generation of news release that maximizes exposure in traditional media, social sites and the search engines. In addition to expanding your audience, we also deliver quantitative metrics to measure the reach and penetration of your message. The end result is a more intelligent, more efficient approach to public relations that delivers measurable results. Pretty smart if you ask us.
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When it comes to creating a positive work environment, our clients know how to get the job done. That's why Bixby Land Company and the MOST Agency were recognized by the Orange County Business Journal as two of the Best Places to Work in Orange County. Since Idea Hall is not one to let great achievements go unnoticed, we helped get the word out through media relations and advertising. We believe companies that go the extra mile for their employees deserve a hearty "congratulations," so please join us as we pay tribute to Bixby and MOST. |
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We believe in sharing great ideas, and each week in the Idea Hall Blog we do just that. Our commentary provides a timely analysis of the issues and trends that are shaping both our industry and yours with useful tips on how to stay ahead of the game. Take a look at the Idea Hall Blog and give us your opinion. After all, sharing great ideas is a two-way proposition. |
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