Idea Hall, Marketing, Advertising, eNewsletter, The ROI Report: Return on Ideas, October 2009

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What does a fashion shoot have to do with an office building? For the answer, look no further than the October 2009 issue of Coast Magazine.

Idea Hall arranged for Coast to use The Michelson as a backdrop for its fall fashion issue. The magazine went on to host a rooftop cocktail party at The

Michelson's Sky Garden, with prospective tenants and Orange County's elite taking in the skyline at sunset. The Emmes Group was thrilled to showcase their building in a unique and creative way, and tenant interest is on the rise as a result.

Our Hispanic Marketing Resource Guide has been in high demand, and an online version is now available on our Web site. The guide is packed full of information about Hispanic culture, consumer behavior and Hispanic-owned businesses. Marcie Perez, Idea Hall's Vice President of Multicultural Marketing, shares her insights in what has become the fastest-growing consumer segment in the U.S. over the past decade. For more information contact Marcie at 213-236-3582 or Marcie@ideahall.com

Idea Hall is on a winning streak. We've added Attentus Advisors, CIP Real Estate, Hanford Hotels, Hawk Holdings, Iris Technology, KZ DevCo, Most Branding Development + Advertising, Reliant Testing Engineers, The Emmes Group of Companies and The Law Offices of Charles D. Naylor to our client roster over the past several months. These firms share the common strategy that a down economy can be the best time to start a new concept or grow market share. Adversity breeds opportunity, and we can help. Whether it's the launch of a new brand or the update of an existing one, Idea Hall knows how to make your presence felt throughout the market.

Consumer demand is up for Tieman's Fusion Coffees, thanks in part to the media relations team at Idea Hall. We set up a TV and radio media blitz in Southern California to introduce owner David Tieman and his antioxidant coffees. The results were immediate. "Online sales were up tenfold within two hours of the CBS 2 story airing," said Tieman. Sales continue to climb, distribution is on the rise and the client is amped. See the Tieman's story in our online portfolio and at www.tiemans.com.

We counsel clients daily on the importance of a strong online presence, and we like to think that we practice what we preach. Our new Web site at www.ideahall.com features portfolio work, our people, client news and the latest in online trends. We can also be found on Facebook, Linkedin and Twitter. See what we're up to and add your comments. We definitely want to hear from you.