Idea Hall, Marketing, Advertising, Media Relations, Agency, Firm, eNewsletter, The ROI Report: Return on Ideas, April 2010

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Idea Hall, Marketing, Advertising, eNewsletter

98 years and counting Watson Land Company

Watson Land Company incorporated in 1912, yet its heritage dates back more than 200 years to the first tract of land granted to a private citizen in Southern California. To honor this rich history, Idea Hall and Watson have launched "The Heritage Continues" a two-year campaign leading up to Watson's centennial anniversary in 2012.

The campaign celebrates Watson's historical impact on regional development and highlights the company's dedication to sustainable development and community service. We kicked off the campaign with the unveiling of the company's new logo, Web site and advertising campaign, including a billboard ad along the 405 Freeway near Watson's new corporate headquarters in Carson, Calif. The new Watson facilities are designed to Platinum LEED® certification.

Please join us in congratulating Watson Land Company as they approach this terrific milestone anniversary.

Creating a new brand for a centennial campaign calls for something extra special. Idea Hall directed a custom photo shoot to bring to life the look and feel of Watson's storied past. Take a sneak peek behind the scenes and see how we captured the perfect photo.

Our thanks go out to Alex Hayden of Cushman & Wakefield for allowing us to use his ranch as the backdrop for these beautiful images.

UCI Center for Real Estate

Rebecca Hall has joined the Advisory Board at UCI's Paul Merage School of Business Center for Real Estate. Idea Hall is honored to support the mission of the Center for Real Estate with public relations and communications services. The Center for Real Estate is an integral part of the real estate community, click here to learn more.

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Portfolio, CNN, Video, Trinova Medical Waste Solutions

After more than seven years of research and development, a group of Southern California engineers have unveiled a new technology that is poised to revolutionize the management of biohazardous waste in the medical industry.

The TrinovaMed Monarch Green Machine is the first patented environmentally friendly technology that converts medical waste generated by hospitals and medical facilities into a sanitized, confetti-like material that is safe for the environment and employees.

Idea Hall assembled a media relations campaign for Trinova Medical Waste Solutions that landed a story on CNN and in 67 newspapers across the country, including the San Francisco Chronicle, Houston Chronicle and Denver Post. The coverage extended to 15 social media mentions, and all told the campaign produced more than $200,000 in PR Value.

Be sure to catch the interview running this week on CNN Local Headline News, Charter channel 49, or click here to watch the interview.

Online Solutions for real estate marketing

The Wall Street Journal calls them the "new info shopper." More and more decision makers rely on information gleaned from the Internet when they buy, including tenants.

Idea Hall is advising a growing number of real estate clients on the use of online marketing. We've provided leasing tools for the brokerage community, shaped messaging and helped landlords market their buildings - all online.

Brokers and tenants can now access just about anything on a property through a mobile device, and the list of mobile applications is growing. Listing a property on Google Maps provides another resource to grab the attention of prospective tenants. Amidst all of the change and new applications is one constant: adaptation of an online strategy is key.

Idea Hall has developed several new SMART Marketing Solutions for commercial real estate. Let us show you how to stay ahead of the competition.

Idea Hall, Marketing, Advertising, PR, Firm, Agency