Happy New Year! 2009 is finally in the rear view mirror, and it's time to prepare for a better year ahead. If last year was the year of cost cutting, 2010 must be the year of sales and revenue growth. "Value proposition" is more important than ever as consumers and businesses alike resist living with less even though they have less to spend. Marketing resources are stretched thin and have to be spent wisely.
How and where will you spend your marketing efforts this year? How can you turn one marketing dollar spent into more than one revenue dollar earned? As we leave 2009 behind and enter a new decade, we offer five top marketing strategies - call them new year's resolutions - that will set you on a path toward prosperity in 2010.
1. Update your Web site: 70% of business decision makers go to the Internet first when searching for goods or services. It takes less than eight seconds for them to form an impression on your Web site about your business and value offering. Make it count.
2. Generate leads online: Strategies such as Social Media Marketing and Google AdWord campaigns help cast a wider net, increase your exposure, engage your target audience, and turn cold calls into customers.
3. Share your good news: Don't underestimate the value of PR. It's one of the most cost-effective ways to promote your business and establish credibility through traditional media relations and social media strategies.
4. Ask for analytics: Monitoring traffic with analytics software can tell you who is visiting your Web site, provide key insights into what is successful, and point out what adjustments might be needed to achieve your business goals.
5. Integrate your marketing campaigns: Reaching your target audience in a crowded marketplace is harder than ever. Integrated and interactive campaigns are valuable strategies that get noticed. Blogs, vlogs and more are now must-haves to reach your business objectives. |
