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Established and emerging brands alike roll out their creative best for a Super Bowl spot, and no wonder: companies experience a whopping 12% increase in sales in the week following a Super Bowl ad run. Beyond purchases tied to ads that run during the game, consumers will shell out $10 billion in chips, dips, drinks, and team gear leading up to the big game. More.
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The widespread adoption of social media is making a huge impact on this year’s Super Bowl. E-Trade led the way over the past two years, and now Budweiser, Volkswagen, Audi, Teleflora and many others are using all kinds of creative ways to increase consumer engagement and drive marketing ROI. Our favorite: Angry Birds! More.
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Animal Planet moved the needle on Super Bowl halftime entertainment in 2004 with its first Puppy Bowl and left fans howling for more. As the much-anticipated Puppy Bowl VII gets set to kick off, Animal Planet has built an entire web-based experience that shows these pups are ready to play! More.
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